Personalized Web Sites are finally a reality.

Back in the days of the .COM boom, everyone predicted that the Web would enable a totally personalized experience for every customer that used a Web site.  About the closest true personalization has come since the Gold Rush is the “if you like this book or movie, then you might like this one,” functionality on sites like Netflix and Amazon.com.  However, as of today with the inclusion of VW and Audi to ChannelNet’s growing customer base over 1.5 million Personalized Microsites will be deployed to automotive owners by the end of ’07.  Now, you might ask, what has driven this rapid acceptance of what seems like a very basic idea that was promised 12 years ago.  The bottom line is that enlightened senior business executives finally realize the Web is the front door to their entire sales and marketing organization, especially brick and mortar sales channels.  Unfortunately getting anything done via their IT or .COM departments has become mission impossible.  Business executives today are faced with fast paced business changes and opportunities.  They simply can’t wait any longer.  I talked to one client recently that told me the .COM team was tied up with priority projects until 2009.  How on earth does anyone get anything done, let alone personalized Web sites that are personalized and relevant to customers?  That is where ChannelNet comes in.  We have the proven technology, business smarts and creativity to deliver reasonably priced personalized Web sites on a fast turn around that businesses crave.  This new kind of solution is referred to in the software industry as Software as a Service (SaaS).  Having been around for such a long time we simply call it a turnkey end-to-end solution that is focused on driving top line growth, no matter what the industry, through more personalized relevant and actionable communications.